Alexander Appleby

Alexander Appleby

Alexander Appleby

Raised in Laguna Beach, now based in LA, I bring a coastal perspective to creative direction. Inspired by the intersection of art, technology, and the great outdoors, I craft immersive experiences that captivate and inspire. With a passion for innovation and a heart for adventure, I collaborate with forward-thinking brands to bring bold visions to life.

Raised in Laguna Beach, now based in LA, I bring a coastal perspective to creative direction. Inspired by the intersection of art, technology, and the great outdoors, I craft immersive experiences that captivate and inspire. With a passion for innovation and a heart for adventure, I collaborate with forward-thinking brands to bring bold visions to life.

Raised in Laguna Beach, now based in LA, I bring a coastal perspective to creative direction. Inspired by the intersection of art, technology, and the great outdoors, I craft immersive experiences that captivate and inspire. With a passion for innovation and a heart for adventure, I collaborate with forward-thinking brands to bring bold visions to life.

33° 32' 30.0444'' N, 117° 46' 37.9704'' W Laguna Beach

Camping 37.8651° N, 119.5383° W

Surfing 36.2704° N, 121.8081° W

CV

01

Art Direction

Developing comprehensive visual brand systems, including logos, typography, color palettes, and imagery guidelines.

01

Art Direction

Developing comprehensive visual brand systems, including logos, typography, color palettes, and imagery guidelines.

02

Branding

Conceptualizing and directing photography shoots for branding, advertising, and editorial clients, ensuring cohesive visual storytelling.

03

Design

Guiding visual storytelling through photography, illustration, and design, ensuring cohesive and captivating visuals.

04

Brand Strategy

Define purpose, positioning, and unique value proposition to establish a strong, authentic, and differentiated brand foundation, driving clarity, focus, and resonance.

My Values

Innovation

Embracing creative solutions, forward thinking, and calculated risk-taking to drive growth and progress in all aspects of our work and operations.

Excellence

Striving for exceptional quality, precision, and attention to detail in every project, ensuring high standards and exceeding client expectations consistently.

Authenticity

Remaining true to our values, purpose, and mission, ensuring integrity, transparency, and honesty in all interactions, decisions, and actions, every day.

Ceativity

Embracing creative solutions, forward thinking, and calculated risk-taking to drive growth and progress in all aspects of our work and operations.