NORITO combines nori (놀이), meaning play, and to (터), meaning to form or anchor. In Japanese, norito (祝詞) refers to a ritual incantation—an invocation grounded in care. These origins reflect a method centred on sustained, reciprocal engagement, through which artists are supported as their practices take shape. With a regional focus on East and Southeast Asia, NORITO’s programme is committed to working closely with emerging artists, developing their work within a context that prioritises continuity over immediacy.